Meet the Team
Our Story
Fortra Via wasn’t dreamed up in a boardroom — rather born out of necessity. We are a U.S. based, virtual anywhere, boutique GTM and RTM partner helping early-stage to established technology companies create scalable paths to revenue and drive economic optimization.
In a crowded AI-driven market, winning mind and market share means knowing how to sell, scale, and build ecosystems that drive diversified, bi-directional recurring revenue.
Fortra Via: Faster to market. Smarter to Scale.
Arielle Eaton, Founder
A builder, creator and entrepreneur at heart, I am a GTM and Ecosystem Strategist who loves both bringing brilliant new tech ideas to market and looking for creative ways to optimize existing.
With a BA in Public Relations and an MBA from Baylor with an emphasis in Healthcare Administration (Sic ’em Bears), my background is as diverse as my 15+ years in tech sales, channel and strategic alliances.
I have built global ecosystems, regional territories, led teams, and designed GTM/RTM strategies from pre-seed startups to global Fortune 100 companies. My experience spans OEM's, ISV's, GSI's and VAR's across cloud, AI, and data-driven platforms.
From scrappy startups to high-growth acquisitions (including a unicorn exit to IBM), I’ve learned that even the best products and services need more than great engineering; they need a smart path to market, monetization, and scale.
That is where we come in: strategy, execution, and the partner who is cheering you on while we make it happen.
Michael Milligan, RevOps & Sales Engineering Leader
As an accomplished and well-grounded technology leader in the revenue operations space, I thrive on improving the overall customer experience and building out continuity within fast-growing organizations.
With a BBA from Baylor University, USAF military experience, and skills in Salesforce and Hubspot, I bring a relentless drive for process improvement and lasting organizational impact.
I've spent over 15 years building teams and processes from the ground up for tech companies working in IaaS and SaaS.
Along the way, I’ve built a reputation for making things run smoother—from reworking revenue processes and bringing in automation to helping teams forecast better and boosting customer training. I love seeing the real impact on how quickly we deliver results, how well teams perform, and how the customer experience keeps getting better.
Ownership and accountability anchor my leadership style. I proactively identify gaps and mobilize solutions, routinely partnering with marketing, sales, customer success, legal, finance, and product teams to accelerate delivering value to the customer.
Lets connect if you value transparency, results, and the transformation of business outcomes through technology.
Barbara Mitchell, Strategic Product Management & Marketing
I have built a solid record in Product Marketing and Management for complex technical products, with a concentration in cybersecurity.
My focus is on turning complex challenges into clear, actionable solutions that fuel business growth. I thrive at the intersection of technical innovation and market needs, using data-driven insights and in-depth B2B expertise to deliver meaningful programs that resonate with customers and drive results.
As a product leader, I am passionate about blending innovation with strategy and execution. Whether I’m working on product development, launching marketing initiatives, or driving team collaboration, my goal is always to achieve outstanding results.
I’ve built a unique Digital Marketplace for IBM Cybersecurity Services, drove triple-digit revenue growth at McAfee, AT&T, and Verizon with leading cybersecurity partners, and launched a proprietary B2B SaaS service for Cybertrust.
Let’s connect to explore opportunities in driving growth and innovation in Product Management and Marketing.
